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theharmonyguy.com (2012)

Jul
23

Consumer Data, but Not for Consumers

Consumer Data, but Not for Consumers

Information security experts said data brokers might be reluctant to make public access easier lest consumers react by wanting to opt out of the data collection process altogether.

I made this point on Twitter but it bears repeating here: If better-informed users are more likely to opt out of your system, you need to sell the value better or find a better system.

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